The aim of design is pretty common across all touchpoints. So you can be a fashion
designer, a UX designer, interior designer or graphic designer, and you’ll all be moving towards the same point - to create a better, easier, smarter or more rewarding
experience for people.
Design-wise, Africa has never been more exciting. There’s so much cross-pollination
that goes on in African cities. And we’re busy capturing this energy, this pulse, this new cultural freedom, and creating a new, modern aesthetic that’s taking off here and abroad. We’re building a legacy for future creatives to branch off from.